Proof of Impact
A cross-section of engagements where JME Labs drove measurable growth - across stages, channels, and industries.
Zero-to-One
Needed to go from concept to live eCommerce in an accelerated window with zero operational infrastructure. Built the eCommerce strategy, roadmap, and operational team from scratch.
Forecast exceeded within first 30 days of launch.
Needed to stand up its Amazon channel from zero, with ambitious year-one growth targets and tight CAC constraints. Led full Amazon channel build-out.
2x year-one forecast, within TACOS targets, scaled into major national retail.
Scale Inflection
Scaling from a strong DTC foundation toward enterprise. Rebuilt Amazon campaign architecture across 22 campaigns, led new-product go-to-market, and redesigned the people/process/tool stack.
6x branded search share recovery, improved CVR, full channel differentiation strategy, +18.3/+14.7/+18.6 pt brand lift metrics (7x/6x/6x industry avg).
Late Stage / Full-Funnel
New leadership, brand transformation, heavy promo dependency with a leaky retention bucket. Overhauled CRM flows, loyalty mechanics, and post-purchase journey.
Double-digit retention rate improvement.
Seeking deeper consumer understanding. Developed consumer segmentation, lifecycle journey, and CRM campaign architecture.
Executive-ready consumer strategy with clear acquisition/promotion/LTV guidance.
Additional Experience
Whether you're launching, scaling, or turning around a consumer brand, I'd love to help you move with clarity and impact.
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