As an embedded part-time leader, I build end-to-end eCommerce strategy for scale for hyper growth companies. I’ll stand up a team and playbook (audit, foundational marketing, product management, operations) and strategy to drive profitable growth, new business/revenue model, or successful exit.

I was the first Global Digital GM of Apparel at Nike, building out a new organization, category launches/expansion/expansion (Maternity, Yoga, Hijab) and digital journey to get from $500M > $1B in 3 years. I was also on the founding team of Walmart Online Grocery (COS and Marketing Lead), growing service from proof of concept > market 1 > 1000+. Most recently, as VP/GM of eCommerce, I took Vital Proteins eCommerce business (DTC, Amazon, Retailer.com) to 30% YoY profitable growth that led to successful Nestle acquisition in 2023.

I help early stage startups launch their eCommerce strategies and teams that understand how eCommerce can help them grow from pre-revenue to series A & beyond. I’ll coach your early hires, setting them up to lead eCommerce at scale.

My time as a 4x eCommerce leader informs this work: I currently advise Seed - Series C (Stripes Co) on organizational structure, eCommerce channel expansion, new product/category launches (GTM), digital marketing, and product management. I also provide 1:1 coaching for former eCommerce 201 students (20+ early stage startup founders) and launched the first eCommerce course (eCommerce 201) on Maven (5/5 stars).

I guide late stage startups and publicly traded companies through quarterly or annual eCommerce companywide planning (we reflect on what's working, set ruthlessly prioritized goals, and have a great time doing it). In the process, I help your team build the planning muscle so you can carry on the system when I'm not there.

As a 4x eCommerce leader, I've led companywide planning inside a variety of team sizes and stages, so I know how precious this work is. I built and led a new process at Nike and Walmart, and new evolutions of planning at Everlane and Vital Proteins with the quest to shift to profitable growth.

Conferences, Lectures, Podcasts

Launched the first eCommerce course (eCommerce 201) on Maven (5/5 stars), with a course offering in Summer 2024.

https://maven.com/jamie-a-lee/ecom

Also provides bspoke eCommerce for your organization.